Hyper casual looking for a bow... How to get the user and get a good time?

'Casual' is limitless that kind hygiene think of a single genre. As a sub-category hyper-casual One of the particularly difficult for the workers, including the self-employed member of society preceded to the extreme ease of concentration and spend a lot of time in the game it is loved.

Given the genre specificity, the operation of the hyper-casual separate development, rather than refer to the case of another game genre, operating and marketing (Mohawk), the greater the need to establish a monetization plan.

This is because different primary directions of revenue. In other genres content development and operational capabilities at the core of Live services revenue. It provided a more attractive character, better items, mainly follow the business model to create an incentive to be acquired them.

But hyper casual games are a little different situation. Because many users enjoy the passive rather than lifting dig deep strategy game that induces a charge into the depths of the content is less effective. Rather, the monetization strategies that can improve the ROI of marketing strategy, and guided natural charges are exposed to many users as possible to the game itself is more important pieces.

Of self-fix problems

However, developers are often generally have difficulty in establishing these two strategies, or not notice its importance. I particularly like this likely to increase if small developers, As you configure your organization's human resources development focused marketing expertise becomes easier to fall apart.

So, marketing, alternative to monetize the relevant hyperlinks casual developers who choose not to secure the professional competence could include what? The only way to appoint experts come up first, there 'follows a surprising number of constraints. Not a task that one or two people can handle. We should set up a proper team respond to the issue, however, must be prepared to accept significant cost and time.

Not only that, but most domestic enterprises are still issues to be considered that it is prepared to promote the overseas expansion due to the size limitations of the domestic market. As you seriously trying to expand internationally, increase marketing issues should be expected to cope with the exponential. If the know-how considering the peculiarities of each country is not enough it can be difficult even cost recovery.

Games Mary attempt

Then they, rather there are developers looking for answers to an external company, and collaborations. The stand-alone game 300 million downloads cumulatively, the cumulative sales of 10 billion won recorded and noted the achievements of prominent domestic hyper-casual developers 'Mary Games' that example.

Mary Games was looking for a partner kkoehamyeo the global market has taken the advertising platform paenggeul and hands. Paenggeul seemed to lifestyle, while dealing with the various fields, including social media, gaming partners to meet the needs of Mary Games're wearing a foot in Asia.

Fortunately, predictions of the Games Mary could see the ad revenue stabilization and risk reduction in collaboration to hit. Mary Games are satisfied with the cooperation will be improved in the future with UA side.

'Strategic advertising, the importance and effect of the introduction of

In a similar case whether there is a hyper-smart casual developers in Europe. Smart casual games developer and is not hyper all third party game publishers. So far, the cumulative number of downloads of the app market has recorded more than 500 million.

Smart is not after rapid growth in the Asia-Western was achieved market. He wanted a local partner with a similar business experience in Asia and Mary Games. Video advertising know-how, and also meet other criteria, such as market experience Hettie also took paenggeul and hands.

Ad formats introduced with one or two companies are 'compensated advertising and interstitial ads.

Reward ads that are interactive ads in a form that the user can receive incentives such as good game to watch videos. Because follow proper compensation, and can enhance the user's game for aggressiveness, number of impressions is also relatively high.

Interstitial ads that are inserted into the ad says conversion point games this transition from one segment to the next segment. Or to click a mistake during play, it's interfering with play to avoid losing one user is interested in the ads that appear are the characteristics such as higher ad engagement Donna CTR, conversion rate.

If two ad introduces Smart saw how the extent of the effect? First advertising revenue had grown significantly. Compared with the previous CPM has increased by 20%. In Asia, business profits were smart not to take up the largest share. LTV (lifetime value), i.e. was estimated to also promote the long-term expected return comes from the relationship with the customer.

In Japan and elsewhere had total revenues to grow 5-7%, up to ARP DAU CPM and a similar width. And Vietnam, Thailand, Indonesia, the United Arab Emirates are even bigger. All ARP DAU, CPM, total revenues were able to get the results that increased to 12%.

Hyper-casual to find the 'bow'

As mentioned in the introduction, and as revealed in the previous example, the strategic advertising 'for the orientation and usage patterns of the genre, the main customer is an important point here to boosting the revenue of hyper casual games. Ads optimized based on the expertise that is any help in important indicators such as advertising revenue and user acquisition, sales, and confirmed by the figures and examples.

If your company lacks the resources available to establish themselves as marketing and monetization strategy, finding the bow from the outside in and collaboration with specialized companies rather than trying to establish their own expertise in these shifts may be more stable and efficient. Because all day ensuring the maintenance of professional personnel is not easy for companies of a certain size or less.

If you move your eyes to overseas markets, external expertise necessity of utilizing becomes stronger. Entering new markets is not cumulative understanding of the local culture and economy, it is of course not one developer nokrokji the majority of companies. Localization is not the case that only through the 'minimum' entry into guesswork, it may be a wise option to rely on specialized firms, or organizations with a global network and infrastructure know-how. Government and is often used as a valuable opportunity, depending on also when local government support program.

But there of course an advantage to follow when securing their own marketing and monetization expertise. If successful set-up modifications immediate business strategy according to specification changes, etc. shall be a clear advantage to respond quickly to issues.

However, it should strive to ensure the human resources and references that met in this case, the game / genre characteristics. Details and things to avoid being preferred customer acquisition and retention, induction charging method is slightly different genre, the issues raised in these minor differences often lead to great results. When the content as you consider the peculiarities of hyper-casual genre, the high proportion of marketing, which is a point to be noted in particular.